Celina Wong once again joins host Bryce Bladon to discuss premium pricing -- why it works, why clients and customers actually like it, and the funny psychology behind pricing. 

Click here to read how Celina got started as an artist (without a website and WITH premium pricing).

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Episode Summary

This episode addresses:

• Why selling yourself short may be costing you clients. 
• How raising her price lead to a flourishing freelancing career for Celina
• Why 'more expensive' is equated with 'higher quality'
• How comparative pricing works
• Why selling "time" and experiences results in better money
• How price anchoring works
• Our weird fascination with charm pricing and the number nine. 
• How context informs how much someone is willing to pay. 

Extra resources:

> How premium pricing kickstarted Celina's art commission career

> KissMetrics on Pricing Psychology

> Effects of $9 Price Endings (study via MIT and The University of Chicago)

> Nick Kolenda's 46 Pricing Strategies (it's shocking Nick isn't charging for this)

 

 

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This episode is sponsored by MightyDeals!

MightyDeals offers fantastic (and exclusive!) deals for web professionals. Use coupon code CFHPodcast to save 15% on your next purchase!

Here are a few deals we recommend:

> 500,000+ vectors, illustrations, and icons -- $39 (save $628!)

> Freelance Starter Kit with contract templates, identity sets, ebooks and more -- $29  

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Questions? Episode ideas?

Talk to Clients From Hell or Bryce Bladon on Twitter. Or shoot us an email! 

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