This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it.

Links:

Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site

A Review of John Meyer's 2011 Lecture at Berklee

Audio from John Meyer's 2011 Lecture at Berklee

PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!)

Books:

Improv Wisdom - Patricia Ryan Madison

Evil Plans - Kevin MacLeod

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