This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly.

Links:

Market Samurai - Awesome keyword research tool by the Noble Samurai team

Leveraged Content Creation Video - Pete's video (and other bits) about our content creation process

Influence - Robert Cialdini

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