In part 5 of the 5-part series “5 Personalities of an Empowered Challenger,” Prentice digs into brands that are able to transcend product categories because they are trusted and respected by consumers. When customers trust in your brand, they’ll follow.

Prentice's Corner | 5 Personalities of an Empowered Challenger: Constant Evolution

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. 

On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

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Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

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Prentice's Corner | 5 Personalities of an Empowered Challenger: Constant Evolution

Prentice's Corner | 5 Personalities of an Empowered Challenger: Constant Evolution