A “Lightning Rod Personality” is one of the 5 traits your brand can leverage, and today, Prentice is diving into Part 2 of this 5-part series.

Prentice's Corner | 5 Personalities of an Empowered Challenger: Heretical

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. 

On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Business

Entrepreneurship

Marketing

Careers

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

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Prentice's Corner | 5 Personalities of an Empowered Challenger: Heretical

Prentice's Corner | 5 Personalities of an Empowered Challenger: Heretical