This week we talk about how the new emphasis on preorders for book sales has changed the way books are purchased, discussed, marketed, and evaluated by publishers. It’s a self-reinforcing feedback loop between publishers and book buyers, and it’s a trend with weird ramifications. Then, we talk through the idea of “crossover” books--who creates them, publishers or readerships? In all, it’s an episode about the interactions between the people selling and the people buying books, and how that interaction ends up changing the books themselves.

Episode 110—Preorders, Crossovers, and the Ways Publishers and Readers Engage

Print Run is a podcast created and hosted by Laura Zats and Erik Hane. Its aim is simple: to have the conversations surrounding the book and writing industries that too often are glossed over by conventional wisdom, institutional optimism, and false seriousness.
 
We’re book people, and we want to examine the questions that lie at the heart of that life: why do books, specifically, matter? In a digital world, what cultural ground does book publishing still occupy?
 
Whether it’s trends in the queries from writers that hit our inboxes or the social ramifications of an industry that pays so little being based in Manhattan, we’re here for it. Probably to laugh at it and call it names, but here for it nonetheless.
 
Print Run is the happy-hour conversation after a long day at a catalog launch; it’s the bottle of wine you drink most of on a Tuesday when the manuscripts are no good. We’re for writers, for publishers, for anyone who’s opened a book and wanted to know—really know—what goes into getting the damn thing made.
 
Join us. We’ll talk about the worst sex scene we’ve ever read and wonder aloud about how millennials will affect the books of the future. We’ll figure out why Jonathan Franzen wants to replace your child with a penguin and whether or not that penguin will be buying hardcovers when he grows up.

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In light of yet another round of agent chaos over the weekend, we got together to talk about the information climate in publishing at large, the ways in which even well-intentioned agents can contribute to gatekeeping and access issues for writers. In an age when there are more agents, writers, and information about agents and writers than ever before, everyone could stand to examine whether they’re making publishing a less anxious and more transparent place that’s open to all types of people–or the opposite.

Episode 169—We’re Just a Bunch of Guys

This week we get a little bit mad at the Forced Waiting that publishing imposes on all of us, and it builds to a call to arms: you–writers, agents, editors, whoever–don’t just have to wait quietly for progress to happen to you. No matter your situation in publishing, you can get out there and make something happen as a person with agency and the owner of your own career and path. We address the flipside too, of course: agents (including us!) need to adjust our habits so that there’s less silence, waiting, and wondering. The world is burning! Let’s make moves!

Episode 168—You Don’t Have To Sit There

In our first episode of 2024, we take a look at the publishing landscape for the year ahead. We believe that there could be several culminating moments of rupture or change in the near future, in everything from AI’s implementation in the industry to how workers in publishing choose to respond to their own working conditions. We get a little rowdy and we have a good time–come join us!

Episode 167—Dread, But Make It Fashion

This week’s theme, across multiple topics, is that workers in publishing deserve to be paid and supported in all the ways required for them to live well and do their jobs to the best of their abilities. We start with a chat about the Half Price Books Union’s contract negotiations, and finish with a look at the recent survey data from AALA. Join us!

Episode 166—Give ‘Em What They’re Owed

This week we use two recent stories–the acquisition of Simon & Schuster by the investment firm KKR and the proliferation of Artificial Intelligence usage in various book-related shenanigans–as a way of talking about something big and broad: publishing looking more and more like the tech world each day. Why might the Silicon Valley approach to business not work in publishing, and why do these recent trends alarm us for reasons big and small, aesthetic and substantive? Join us and we’ll talk through it all.

Episode 110—Preorders, Crossovers, and the Ways Publishers and Readers Engage

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