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Prep the People, Not Just the Demo [14]
Why your demo prep survived everything except the actual demo
🎙️ Live webinar May 21: Tim & Jan on building a PreSales team that drives revenue — not just demos. serockstars.com/webinar
Your SE ran a dry run, sent a strategy reminder, and built a tight agenda. Five minutes in, an AE went off-script and the whole flow collapsed. Why does this keep happening — and what can SE leaders actually do about it?
What Nate and Ava discuss
The move
Stop telling your AEs to be quiet. Give them a job — like owning the live question log — so their energy protects the demo flow instead of blowing it up. And build your rules of engagement into the dry run itself, not a Slack message after.
🔗 Resources & Links: paths.to/presales
📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call
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By Jan-Erik Jank & Tim BrömmeWhy your demo prep survived everything except the actual demo
🎙️ Live webinar May 21: Tim & Jan on building a PreSales team that drives revenue — not just demos. serockstars.com/webinar
Your SE ran a dry run, sent a strategy reminder, and built a tight agenda. Five minutes in, an AE went off-script and the whole flow collapsed. Why does this keep happening — and what can SE leaders actually do about it?
What Nate and Ava discuss
The move
Stop telling your AEs to be quiet. Give them a job — like owning the live question log — so their energy protects the demo flow instead of blowing it up. And build your rules of engagement into the dry run itself, not a Slack message after.
🔗 Resources & Links: paths.to/presales
📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call