<p>The first episode in a series on Strategic Negotiation examines the preparation of interests for your interaction. Most people prepare for negotiation, but without a clear focus on the interests, the reasons why for negotiating and the outcomes. This episode is focused on developing a strategic approach to those interests and shifting your focus from what you want, to why you want it.</p>

The first episode in a series on Strategic Negotiation examines the preparation of interests for your interaction. Most people prepare for negotiation, but without a clear focus on the interests, the reasons why for negotiating and the outcomes. This episode is focused on developing a strategic approach to those interests and shifting your focus from what you want, to why you want it.

Preparation: Interests

Everyone negotiates. You may think that it’s the realm of the salesperson, or the business executive, or lawyer, but every single person encounters a number of negotiations on a daily basis. Every human interaction has the possibility of some gain if we are willing to look for it. The key to finding success in your interactions is changing your mindset. Because it’s not about winning or losing—it’s about getting what you really want.

New episodes every Tuesday.

Business

Everyone negotiates. You may think that it’s the realm of the salesperson, or the business executive, or lawyer, but every single person encounters a number of negotiations on a daily basis. Every human interaction has the possibility of some gain if we are willing to look for it. The key to finding success in your interactions is changing your mindset. Because it’s not about winning or losing—it’s about getting what you really want. New episodes every Tuesday.

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Preparation: Interests

Preparation: Interests