Whether rolling on four wheels or two, enthusiast drivers pour their time, money and passion into automotive pursuits, and they deserve tires that reward these investments. THRIVE host Keith Cawley chats with Ian McKenney, Senior Product Manager for Consumer Tire, and Jared Williams, General Manager of Motorcycle Products in the U.S. and Canada, about how Bridgestone is doubling down on the ultra-high performance (UHP) tires that are necessary for this lifestyle.