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Preparedness costs are everywhere, the Internet and experts are telling you to buy kits, build stockpiles and a myriad of other advice, all designed to get a piece of your disposable income.  Preparedness is free, at the most basic and simplistic animalistic requirements, there is no requirement to outlay funds.  Period.  There are no socio-economic barriers to adopting an individual emergency preparedness mindset and take the necessary steps to insulate you and your family from disruptions in society's normal operations.
Animalistic Requirements - shelter, food, water, health & security: Free
Complex Critical Infrastructure Resilience - potentially a need to acquire a good / service

Beware the charlatan selling you kits...

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