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Preparing For and Bouncing Back From Crisis with Edward Segal
Edward Segal has more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. He is the former marketing strategies columnist for The Wall Street Journal’s startupjournal.com and the author of two public relations handbooks. He managed internal and external crisis situations as the CEO of two trade associations, advised and helped others to get through a variety of crisis situations, and has conducted crisis management and communication training for hundreds of CEOs and other top company officials. His newest book is called Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies.
LEADERSHIP INSIGHTS
- There is a tremendous amount you can learn in preparation for a crisis by watching how others handle crises.
- It may seem obvious, but crises are almost always unexpected.
- Most people wait too long to address a crisis.
- If you don’t have the resources to deal with a crisis, outsource to others who have the expertise.
- Hope, luck, and denial are the worst ways to prepare for and deal with a crisis.
- In a time of crisis, cultivate good, positive communication with your customers. How you treat them in a time of difficulty could have long-lasting effects, either positively or negatively.
- You should have crisis management in place for any kind of crisis.
- Practice, practice, practice your plan. Test it for weak spots and be sure it will serve you when (not if) crisis comes.
QUESTIONS TO INSPIRE US TO ACTION
- What is some lesson, saying, or experience that continues to influence your leadership to this day? Learning by doing as the CEO of the Marin Association of Realtors in Northern California.
- Use three descriptors to finish this sentence: “A leader is…” Usually unprepared, should be prepared, has to do things to continue to be prepared.
- What is a question that leaders should be asking either themselves or others? Am I ready/prepared for the unexpected?
- What book would you recommend to leaders? Leadership: In Turbulent Times by Doris Kearns Goodwin
- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Pay attention to what’s happening in the world—both in your industry and outside your industry. Then ask what you’d do to respond in those situations.
- As a general life principle, is it better to ask “why?” or “why not?” “Why?” because it leads to more answers, potential answers, and potential solutions.
Website:
http://www.PublicRelations.com
https://edwardsegal.com
Contact:
Find Edward on social media:
LinkedIn: http://www.linked.com/in/edwardsegal (in/EdwardSegal)
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By Josh Friedeman
4.9
4242 ratings
Edward Segal has more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. He is the former marketing strategies columnist for The Wall Street Journal’s startupjournal.com and the author of two public relations handbooks. He managed internal and external crisis situations as the CEO of two trade associations, advised and helped others to get through a variety of crisis situations, and has conducted crisis management and communication training for hundreds of CEOs and other top company officials. His newest book is called Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies.
LEADERSHIP INSIGHTS
- There is a tremendous amount you can learn in preparation for a crisis by watching how others handle crises.
- It may seem obvious, but crises are almost always unexpected.
- Most people wait too long to address a crisis.
- If you don’t have the resources to deal with a crisis, outsource to others who have the expertise.
- Hope, luck, and denial are the worst ways to prepare for and deal with a crisis.
- In a time of crisis, cultivate good, positive communication with your customers. How you treat them in a time of difficulty could have long-lasting effects, either positively or negatively.
- You should have crisis management in place for any kind of crisis.
- Practice, practice, practice your plan. Test it for weak spots and be sure it will serve you when (not if) crisis comes.
QUESTIONS TO INSPIRE US TO ACTION
- What is some lesson, saying, or experience that continues to influence your leadership to this day? Learning by doing as the CEO of the Marin Association of Realtors in Northern California.
- Use three descriptors to finish this sentence: “A leader is…” Usually unprepared, should be prepared, has to do things to continue to be prepared.
- What is a question that leaders should be asking either themselves or others? Am I ready/prepared for the unexpected?
- What book would you recommend to leaders? Leadership: In Turbulent Times by Doris Kearns Goodwin
- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Pay attention to what’s happening in the world—both in your industry and outside your industry. Then ask what you’d do to respond in those situations.
- As a general life principle, is it better to ask “why?” or “why not?” “Why?” because it leads to more answers, potential answers, and potential solutions.
Website:
http://www.PublicRelations.com
https://edwardsegal.com
Contact:
Find Edward on social media:
LinkedIn: http://www.linked.com/in/edwardsegal (in/EdwardSegal)