This week's podcast discusses Google's upcoming SEO algorithm update that introduces new "Core Web Vitals" metrics across all websites. These new metrics are part of a growing trend around the importance of website speed. As it now stands, ensuring your website is fast (especially on mobile) is becoming absolutely critical for your website's SEO rankings and overall effectiveness from a business/lead-gen perspective.

To break things down, I detail what exactly is included in this algorithm update and explain the larger SEO context this update takes place in. From there I discuss why this update matters from the perspective of business owners and marketing professionals. And finally, I offer a couple of practical steps you can start taking right now to begin getting your website and be prepared for this update so you can actually use this situation as an opportunity to rank higher long-term.

Full show notes + blog here: https://www.inboundwebdevelopment.com/business-talks-ep-22/