Every single digital marketing channel is getting more crowded with competition, more expensive and potential customers simply aren't clicking any more. Not only that, even email open rates and clicks have been dropping.    So what's a marketer to do?    I go over what I think the future looks like and then I am joined by Rand Fishkin, co-founder of Sparktoro and we discuss what can be done now and moving forward in digital marketing.

Every single digital marketing channel is getting more crowded with competition, more expensive and potential customers simply aren't clicking any more. Not only that, even email open rates and clicks have been dropping. So what's a marketer to do? I go over what I think the future looks like and then I am joined by Rand Fishkin, co-founder of Sparktoro and we discuss what can be done now and moving forward in digital marketing.

Every single digital marketing channel is getting more crowded with competition, more expensive and potential customers simply aren't clicking any more. Not only that, even email open rates and clicks have been dropping.&nbsp; &nbsp; So what's a marketer to do?&nbsp; &nbsp; I go over what I think the future looks like and then I am joined by Rand Fishkin, co-founder of Sparktoro and we discuss what can be done now and moving forward in digital marketing.&nbsp;

Preparing for the End of Clicks Ft. Rand Fishkin

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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Business

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Marketing

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In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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Preparing for the End of Clicks Ft. Rand Fishkin

Preparing for the End of Clicks Ft. Rand Fishkin