As #technology evolves, so do the ways people search for information. While traditional text-based #searches continue to dominate, #visualsearch is rapidly gaining traction, driven by advancements in #artificialintelligence (#AI) and machine learning. Tools like #Google Lens, #Pinterest Lens, and #Bing Visual Search have enabled users to search the web using images and videos, marking a shift towards more intuitive and visually rich search experiences.

For #digitalmarketing #agencies, the rise of visual search represents a paradigm shift. To remain competitive, brands must adapt their #SEO #strategies to prioritise visual content optimisation. 

This guide explores the growing significance of visual search, #predictions for #2025, and actionable strategies for preparing your SEO efforts for these #transformative #trends.

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