The Dashboard Effect

Preparing Your Data for AI: What Most Companies Get Wrong


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In this episode of The Dashboard Effect, host Brick is joined by Blue Margin account executive Greg to demystify what it really means to “prepare your data for AI.” Rather than focusing on flashy tools and hype, they dig into the foundational steps, like building a modern data lakehouse and semantic layer, that are essential for long-term ROI. You’ll also hear why many companies are pulling back on generative AI pilots and what it takes to avoid falling into the “trough of disillusionment.”


Whether you’re just starting your AI journey or looking to get real results from your investments, this episode offers a grounded, strategic perspective.


Learn more: https://bluemargin.com

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The Dashboard EffectBy Brick Thompson, Jon Thompson, Caleb Ochs, Landon Ochs

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