Founder George Taylor shares how he built Frive from a personal health wake‑up call into one of the UK’s fastest‑growing healthy‑food brands. From early challenges to bold growth moves and a mission to transform the UK’s food ecosystem, this episode dives into the passion and purpose behind Frive’s success. We cover everything from adopting AI to brand building and sustainability within the food chain, this episode of ‘In the frame’ will leave you hungry for more.