If you think your sales process is complicated, welcome to the complex sale. You're juggling decision makers, conflicting goals, shifting delivery timelines and budgets. It's almost too much for a salesperson to manage – which is why you're going to love this week's episode. We sat down with Gavin West, vice president of sales and marketing at Smileyscope and former Marine Corps scout sniper. He walked us through a simple system that he's trained his salespeople to use to ensure they're putting the right rounds on target. It's all in this week's episode of the Bulletproof Selling podcast!