In my discovery calls, I hear this: tell me about your idea, tell me what you are excited about, how does this tie to your expertise, what do you need help with? The ideas are fabulous, but it's my job to help a client quickly check out if the market has an appetitite for what you're dishing up. It's really important to me that my clients don't waste their time or money. I'm interested in my client's success - your success equals my success. I'm your guide to increasing business revenue with a beautiful course or program that sells, not sits on a shelf. So, the question I ask before launching into developing your course or program is — have you checked with your potential clients if they want what you're offering? Do you have a plan to sell the concept or at least find out interest in it? When a serious business owner or entrepreneur, like you, decides to sell your course directly to an end user, you need to prevalidate or even pre-sell your course before you go ahead and make it. In this episode, I outline eight stages of a new learning product lifecycle. I am emphasizing what you should do as soon as you have an idea to convert your thought leadership or content into a course. Warning! This episode is only for serious entpreneurs who care a LOT about selling great learning products.