Chris Abraham is the Principal Consultant at Gerris digital. Gerris digital is a full-service digital strategy consulting firm started by Chris Abraham. Chris recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the role that early online environments such as Second Life had on his understanding and usage of digital media. He also discusses the distinctions of a presence versus a persona on social media.

"Listservs, forums and message boards are still the epicenter of vertical self-organizing peer groups."

Chris Abraham discusses his experience with early online environments and creating an online presence:

Engage your followers. You have to monitor and engage your followers. People don’t subscribe to your channels unless you engage with them consistently.

Creating an online presence. When introducing a new social media campaign, don’t just start with one platform. Instead, go ahead and populate all platforms at once. Distribute content accordingly; engage from there utilizing the platform that you are most comfortable with. Then continue to grow each platform.

Think about impact strategy. Implement and integrate all social media platforms along with your brick and mortar business, as well as your website. Be sure to integrate across platforms; persist and keep going.