Ugly, Irresponsible, & Childish

Presentation Horror Story Part II: The Superbad Supermarket


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In this Part 2 episode of Presentation Horror Stories, Marc and Jeremy host two mystery guests who dish about a major grocery store chain. Listen in as the guests share what it feels like to have 17 clients in a room using your agency pitch team as their very own human pinatas.

The brief arrived through a third party with no clear budget, competing regional stakeholders (17 people in the room), and a disconnect between the agency's digital focus and the client’s in-store priorities. Communication gaps, lack of a client champion, and an incumbent agency ultimately doomed the effort.

Takeaways are simple: be selective about pitches, confirm scope and stakeholders before you present, win relationships before the room, and don’t be afraid to re-level set when a pitch veers off course.

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Ugly, Irresponsible, & ChildishBy Jeremy Baka and Marc Levy