This is a podcast recorded during a guest lecture for a MA class (Digital Media Content) at the University of Nicosia. On the 21st of Nov 2013 Dub Thomas was invited by Haji Mike to present to the students the nowadays expanding netlabel culture, using Dubophonic netlabel as an example. What is discussed during the lecture is based on Dub Thomas' personal experiences, trying to explain not only the evolution of the netlabel culture, but also the social aspect that is hidden behind every netlabel.