Presenting 'It's Been A Minute': Pop music's 'Latin Explosion' of 1999

This is the third and final installment in a special series from NPR's 'It's Been A Minute' podcast looking at important moments in the history of pop-music crossover. On this episode, Sam and his guests look at the so-called "Latin Explosion" of the late 1990s and ask who this historic if calculated moment was actually for, and what were the business considerations behind it? And what does "Livin La Vida Loca" have to do with all of it? You'll find all that out and more in this episode.