Summary:

Tammi Brannan speaks with Mark Benson about his business choices that enabled him to grow his company, and make it more efficient. His game-changer was narrowing his market over 15 years ago.

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Links in this Episode:

The Summit - www.TheSummit4Advisors.com

Show Notes:

00:00 Intro

01:00 Background of Mark and his company

01:35 Works with teachers in Missouri, and homeowners

03:25 We have the market calling us

03:46 What was your time frame between making the decision to narrow your market, and seeing your business shift?

05:53 Bring in value creation to gain clients

07:11 Unique ability concept- how have you implemented it?

09:20 We have unique ability teamwork- everyone does what they like best

12:56 What are the activities that you enjoy the most?

15:17 Anyone trying to grow their business should look into Strategic Coaching

17:10 If you are doing things to your unique ability, you should have more energy at the end of the day.

18:13 Explanation of: free days, buffer days, and focus days

22:00 Why it's easier to grow 10x than 2x