What if the way we’ve handled documents for decades… is completely broken?

On this episode of CEO You Should Know, we sit down with Joe Hipsky, President of U.S. Operations at Factify—a company on a mission to fundamentally change how businesses create, manage, and trust information in the age of AI.

Joe is no stranger to building from the ground up. As co-founder of IRALOGIX, he helped take the company from its very first line of code to national recognition—earning a spot among the top 20% of the Inc. 5000, multiple WealthTech 100 honors, and recognition as a Forbes Top 500 Start-up Employers company.

Now, with more than 20 years in financial and B2B enterprise technology, Joe is tackling a new challenge—helping companies safely and responsibly integrate AI into their most critical workflows. From the limitations of PDFs to the future of “intelligent documents,” this conversation explores how trust, accuracy, and innovation collide in today’s fast-moving tech landscape.

And why did Factify choose Pittsburgh as a key part of its growth strategy? Joe shares what makes this region a rising force in tech—and what it takes to build something that truly lasts.
If you care about the future of business, AI, and where technology is headed next… this is a conversation you don’t want to miss.