What does it take to take one of MLS’s most iconic clubs from stagnation to championship momentum—while also rebuilding culture, trust, and the fan experience?

In this episode, Tom Braun, President & COO of the LA Galaxy, breaks down the leadership decisions behind the turnaround: why authenticity matters under pressure, how “small gains” compound into brand loyalty, and what sports can teach every CEO about building belief, alignment, and performance.

Chapters

00:00 From Investment Banking to Sports Leadership

06:59 Authenticity in Leadership

10:47 Rebuilding Momentum and Fan Experience

18:16 Building Trust and Community Engagement

20:27 Investing in Youth Development

25:13 Creating a Memorable Fan Experience

28:14 LeaderbookAI_Outro.mp4

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