On this week's episode of the President's Perspective, Dane and David talk with Reid and Heidi Rasmussen of freshbenies. The four discuss why Reid's journey starting in Canada, how and why freshbenies came to be, the importance of anticipating the needs of brokers and consumers, the effects consolidation has had on our industry, and much more.

Don't forget to subscribe to the President's Perspective on whichever platform you use to listen to your music and podcasts!