I'm talking about building a bulletproof business building that bulletproof business reminds me of a couple of books that I've read recently, that I would recommend you guys take a chance, and when I say read, let's be clear. I don't read. I listen. I don't know about you, but just listening to a book gives me so much more insight and lets me pick up so much more. So one of those is Becoming Bulletproof it's by a secret, Former secret service agent, Evy Poumpouras. She's a badass! She's on a presidential detail for the last two presidents. I believe she was on Bush and Brock's presidential detail, not, not Donald's and, she's a bad-ass in the secret service. This book talks about some things that she faced, obviously, a female and the secret service. You don't see a ton of those and she was on the presidential detail. So everything you need to know, you just found out about that. And then the other one is Bulletproof Business by Ryan Stewmen. I would check those two books out just to get kind of an understanding of bulletproof, like what it means, what you should be doing to become bulletproof. Obviously, if you think bulletproof, you think of bulletproof vests, something that keeps you from dying. And that's what we're trying to do here is build a bulletproof business. And one of those things that you need to be doing foundationally is releasing information on a monthly or weekly basis, depending upon your budget. And the way to do that is through press releases. There are multiple press release distribution companies out there and press release has helped with multiple things. Not to mention search, not to mention awareness, not to mention branding, but it also provides consistent continuous information being fed to your community through local news platforms, their websites. Boom! Press releases are important. Press releases should be done consistently, continuously, and they should be press-worthy type of information. You hire somebody that's a good press release. You move into a new building location shop, that's a good press release. You start out offering a new service, that's a good press release. You accomplished something that not many in your industry have done, that's a good press release. Like there's multiple opportunities to create press releases, have to be written and then they have to be distributed. But press releases are a great foundation for creating that bulletproof business because you see you put those press releases out there, they get picked up by news organizations, they become index and index means that they are in the search vault forever. That's what you want. You want the name of your company to be in the search vault forever. For-ever. And if you do the right things, if you're constantly looking at ways to promote your company, release information about your company, then you're going to start to build that bulletproof business. You're going to start to get the focus on how to sustain business long-term. Utilize press releases on a consistent basis. You'll definitely DMN8 the day.