Keys shared in this episode

Online press releases from Newswire show up on Google News

Posting press releases is good branding

Press releases get a lot of readers in comparison to what your blog might get on its own

Learn to effectively manage your time

Click to tweet: PRESS RELEASES GENERATE TRAFFIC FROM GOOGLE & YAHOO See: http://www.dougmorneau.com/podcasts/14/

Doug Morneau: Well, welcome back to another episode of Real Marketing Real Fast. Today, I've got joining me, Doug Brown. He is a press release writing and editing online distribution expert. He has been involved in public relations and Internet marketing for more than 20 years. Doug is currently the editor in chief of Newswire Network. It's a news and press release distribution website. Newswire is a Google partner site.

Doug is also the author of many books and articles, including a best selling book, "How to Write a Great Press Release: A Guide to Creating a Press Release that will be distributed, republished, and read by your target audience". They currently have over 5,000 writers that have contributed over 25,000 releases on Newswire. Newswire releases have been read over 21 million times in the last 12 months.

Welcome to the show, Doug.

Doug Brown: Hey, thank you, Doug. Always nice to talk to another Doug.

Doug Morneau: Absolutely. For our audience that's not familiar with press releases and kind of what you guys do and the opportunities that are there, did you want to fill in the blanks and share anything that I might have missed the opportunity to work with you and Newswire?

Doug Brown: I think you did a good job, in terms of what Newswire is. If you'd like, I can give you just a really quick overview of what an online press release is, because I don't think everybody really knows what that's all about nowadays.

Doug Morneau: Yeah, that'd be a good place to start.

Doug Brown: Okay, super. I've been in the business for a long time, and let me take you through a little bit of history. Maybe 20 years ago, even 15 years ago, a press release was something that a company published and took or sent to the local newspaper with the idea that they were going to provide facts, the who, what, where, and when, to a reporter that was going to write something about their company, their event. Maybe it was a promotion inside the company, whatever it happened to be. That's kind of what a press release was 20 years ago, or maybe even 15 years ago.

Well, everybody knows kind of what's happened to the newspaper industry, and it's not just here where I am. I used to take three local newspapers, and each of them was an inch thick every morning. Nowadays, one of them is out of business and the other two look like they're the little freebie things that you get at the grocery market, right? They're 20 pages each. The point is, there's just nobody home at the local newspapers anymore.

That whole idea of distributing press releases to reporters that were going to write about you, really kind of fell apart as the print newspaper industry fell apart. It was replaced, and it was replaced by something that was really effective, maybe even more effective. How it's kind of morphed through the years, is again, press releases used to be just a who, what, where and when fact sheets that you'd take to a local reporter, and over the years, they've turned into an article that is written by the company, directly to consumers. You take the job of the reporter on as your own, and now you're able to distribute your own news.

One of the things that facilitated that transition, was the advent of Google News. Google News started in 2005, and it was one of the reasons that newspapers kind of fell apart. A lot of people don't really understand the difference between Google Search and...