Highlights From The Episode:

• Explore the secrets behind the recent enhancements to our SEO products, promising not just an ascent in rankings but a complete paradigm shift. We also go through our recent SEO tests and the incorporation of Google Notes in SERPs.
• Exploring the power of Premium X (formerly Twitter), the hosts discussed how it goes beyond a standard social account, offering ad credits and valuable features to boost business exposure.
• Mike spills the beans on how AI extends beyond words, offering a sneak peek into the transformative potential of AI for images.

SEO Discussion with Mark & Sophie:

0:00 Introduction

01:04 Improvements to our SEO products 

05:39 Press SEO test conclusions 

06:28 Google Notes - what we’re testing 

09:37 Unstructured citations with Notes

13:44 Benefits of Premium X (formerly Twitter)

15:18 Increasing exposure: Business Twitter accounts with ad credits

19:55 The future of the AI world & OpenAI

22:50 How Mike is pushing AI models

25:11 Handy AI image uses

Recent SEO News:

• Google Local Photos Results With Heart & Other Reactions
• Google November 2023 Core Update Finished Rolling Out