Communications for a police force is a unique, different beast. Challenging goals, tight budgets, high-profile incidents and managing 30+ murders in a single year make it a demanding environment. For PR professionals, it requires navigating complex media ecosystems and addressing the demands of a 24/7 news cycle.

Someone who knows this world inside out is Liz Riding, Head of Media and Engagement for Lancashire Constabulary. Throughout her 28-year tenure, Liz has faced countless comms challenges. For her, what most would call a crisis is just another day at the office. For the record, she describes the job as a privilege.

Liz’s insights are invaluable to anyone in PR and communications. This episode of PR in the Real World is brimming with lessons only someone as experienced as Liz could offer.

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