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Pretotyping Methodology To Avoid Business Failure With Alberto Savoia

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Alberto Savoia is the former Innovation Agitator and Engineering Director at Google, and Innovation Lecturer at Stanford. Founder of Pretotype Labs. He is also the author of a book that I loved, which is “The Right It: why so many fail and how to make sure yours succeed.”

I took the chance to ask Alberto a few questions, and he was very kind to answer them all!

Contents:

  • How did you get passionate about understanding why startups fail? What is your background?
  • What is pretotyping, and how did you find out about it?
  • How different is pretotyping from prototyping?
  • What’s the IBM Text-To-Speech and why it mattered so much to your idea of pretotyping?
  • How did you manage to help people embrace projects which were highly risky?
  • Why then it matters to get out from Thoughtland and why you need to collect your own data?
  • What companion business books (to The Right It) do you suggest?
  • Is there any business person nor entrepreneur you suggest following?
  • What are you working next?
    • ...more
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