PR/etty Average

Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?

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But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next?

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Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for work. Plus, our obsession with all things Olympic fit-checks, Scrub Daddy-esque mattresses, and that Opening Ceremony.

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Lulu is leaving us for the land of the free (USA baby!), so we say goodbye to her (for now) and discuss PR moves the Presidential candidates are currently making, and what we’d love to see Kamala Harris implement for her Gen-Z led campaign. 

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Founder of Davidson and Chairman of Yalari, Bruce Davidson, joins the PR/etty Average podcast interviewed by his daughter, Lulu. He shares over 35 years of experience in business development, recruitment and advice for those starting a business in the current global environment. Bruce divulges his perspective on all things Gen-Z's in the workplace, dealing with conflict in business, how to handle difficult professional conversations, and how to start giving back while you're young. 

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Sweat trainer, Katie Martin, joins Lucinda for an interview on all things personal branding, business ownership and social media. Katie divulges how she began her career at 17 whilst finishing high school, and her journey to becoming part of one of Australia's biggest online training platforms 'Sweat', with Kayla Itsines. 

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It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala Mattresses, The Real Real and Tammy Hembrow's collab with MCO Beauty. Once you listen to the episode, we swear the title will make more sense.

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BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nursing degree, to starting a restaurant overnight. They also deep dive into Maddison's experience on reality TV show 'Farmer Wants a Wife', where she accidentally became the villain. 

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Lulu and Edwina divulge into two case studies that are grabbing mega attention on the internet. Sports Illustrated has created this week's study of 'Strategic or Sincere' by pinning two ex besties (Alix Earle and Xandra) together at the recent runway show. For all the mega Vanderpump Rules fans, we also discuss Duracell's ultimate cheating revenge campaign with reality star Ariana Madix.

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Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the viral trip into the pool before prom videos and Bumble's cancelled campaign. To finish, they do another general knowledge quiz for Lulu that, once again, makes her look extremely stupid.

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