If you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew!

Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Dadoski from Rebel Marketing tackle one of the biggest challenges for entrepreneurs and small business owners: staying visible during the holidays—without the overwhelm or burnout.

You’ll learn why showing up in Q4 is still crucial, even when your competitors are taking it slow. The hosts dive into how thoughtful, light-touch marketing can keep your business top of mind among all the seasonal noise—without forcing you to grind non-stop or churn out endless content. Yasmine and Izzy break down their favorite lightweight tactics, from repurposing your best-performing content to creating story-based emails, and even getting a little personal with behind-the-scenes holiday moments.

Moments

00:00 "Stay Visible, Attract B2B Clients"

04:27 Holiday Social Media Strategy Tips

07:06 "Reusing Content for Visibility"

11:43 Repurposing Content Ideas

14:48 Shadow Banning Female Creators?

17:03 Holiday Auto Replies & Re-engagement Planning

21:28 Done Beats Perfect

24:14 "Stay Strategic, Stay Spicy"

3 Key Takeaways:

• Repurpose, Reuse, Recycle: Not everyone saw your best content the first time around. Don’t be shy to repost your top-performing posts, emails, or podcast episodes—especially if they’re evergreen!
• Light Touch > Loud Noise: Consistent, lightweight touchpoints (think: behind-the-scenes posts, personal updates, or quick “lessons learned” recaps) are more memorable than flooding every feed. Focus on the platform that brings you the most ROI.
• Done Is Better Than Perfect: Perfection = burnout. Batch-schedule basics, use content skeletons (one educational, one personal, one offer), and set thoughtful holiday autoresponders. Your audience will appreciate your transparency!

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