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Mike leads a discussion on handling high-priced listings in a shifting market. They suggest a five-step strategy: setting expectations, using data, leveraging storytelling, and maintaining support. Mike emphasizes that price adjustments are necessary recalibrations and not defeats. They advise agents to use data to inform sellers about market conditions and to share success stories to help sellers understand the impact of price adjustments. The discussion aims to equip agents with strategies to navigate challenging conversations with sellers.
By Mike PrewettMike leads a discussion on handling high-priced listings in a shifting market. They suggest a five-step strategy: setting expectations, using data, leveraging storytelling, and maintaining support. Mike emphasizes that price adjustments are necessary recalibrations and not defeats. They advise agents to use data to inform sellers about market conditions and to share success stories to help sellers understand the impact of price adjustments. The discussion aims to equip agents with strategies to navigate challenging conversations with sellers.