Stay firm on the non-negotiables, defend your people, and make your family proud. In this episode, Host Jordan Rodriguez interviews Ivy Zelman, the Co-Founder of Zelman and now the Executive Vice President of Research & Securities at Zelman - A Walker & Dunlop Company. Ivy has been widely known and respected for her bold thinking and accurate assessments where others failed, helping industry players avoid costly mistakes and capture game-changing opportunities. In 2005, she called the top of the housing market, and in 2012, she called the bottom of the housing market, thus reinforcing her dominant reputation within the industry. Hear the skills she found most valuable early in her Wall Street career, how to transition from Analyst to Business Owner, how to build a unique value proposition, how to make your business attractive to acquiring companies, and how she's been able to keep her family the priority throughout her illustrious career. Connect with Ivy on LinkedIn, at ZelmanAssociates.com, and check out her book Gimme Shelter, and connect with Jordan at WSWealthManagers.com