How do you know how to price your next show? How do you measure the value of the show to your various patrons and turn that into a ticket price? Should you be considering the cost of living crisis? Other factors lurking in the shadows?

Pricing is a tough one - regardless of industry. It is doubly hard for arts and cultural organisations as inextricably linked to their patron as they are plus attendance hesitancy and economic pressures still rife amongst live event audiences.

In this episode, Sean Kelly, founder of dynamic pricing tool Vatic, dispels the myths and lays out the case for dynamic pricing. He explains how, while knee jerk reactions are understandable, there is a better way to think about pricing that benefits your organisation, but also makes sense to your audiences.

As Sean says, like it or not, every pound and euro counts in the arts and culture industry. We need to value our offerings correctly and allow the data to help open a pricing conversation with customers. To know what the right price is for each customer - we need to start listening to the hidden conversations our customers are having with us each time they buy a ticket.

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

Investigate new ideas and learn from your arts, culture and heritage peers! Join us every few weeks as we interview arts industry experts and their take on the biggest issues facing the arts and culture world today. You'll get ideas to try and practical tips, plus hear from arts and culture managers working in every role from marketing to management - and every area - from theatres and music venues to festivals, museums, heritage sites and more.

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GOT A GREAT TOPIC OR STORY TO SHARE?

Got a great topic for the podcast? Want to share your story with the arts and culture industry? Get in touch! [email protected]

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RESOURCES

A big thank you to Sean Kelly founder of Vatic for taking the time to speak with us.

https://www.vatic.tech/

https://www.culturehive.co.uk/resources/10-ways-to-make-your-dynamic-pricing-targets-work-harder/

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