<p>What we call a "rational pricing strategy" is actually applied behavioral science.</p><p>We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.</p>

What we call a "rational pricing strategy" is actually applied behavioral science. We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.

Price isn't a number. It's a feeling.

A B2B Marketing podcast about how business strategy, marketing, and behavioral science thinking intersect, to deliver a resonant and sustainable commercial outcome for startups and small businesses. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding underlying psychological buying triggers to create more effective business results.

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Price isn't a number. It's a feeling.

Price isn't a number. It's a feeling.