Whenever you're introducing a new product or service, Price is a key component of your launch strategy.

Some would say it's the most important component.

But ultimately, Price is just one of several variables.

What really matters is Relevance.

Is your new thing relevant enough to your market for them to bother spending any money at all on it?

If not, none of the rest of it really matters.

#pricingstrategy #productlaunch #relevance