Most technology advisors sell by the hour, by the deal, or by vague ‘value’ language — and miss easy revenue by not packaging and pricing their expertise. In this episode Bob interviews a guest who built an AI-powered Pricing & Packaging Wizard specifically for channel sellers and tech advisors. You’ll learn a practical framework for turning services into three clean packages, how to use AI to generate market-tested price anchors and objection-handling lines, and a simple experiment you can run in 72 hours to validate demand. This is not theory: we walk through real packaging examples (managed backup, telecom audits, automation-as-a-service), scripts for discovery and closing, and the exact prompts to feed an AI so you get repeatable, conversion-focused outputs. By the end you'll be ready to productize one offering that sells itself and unlocks scalable recurring revenue.