Richard and Chris talk to Ron Solomon, creator and CEO of MAPPTrap, an online software service that allows manufacturers to monitor compliance with minimum advertised pricing policies across all distribution channels (even ones they may not know about.) They discuss how it works, why it's important, and why the "race to the bottom" on pricing hurts manufacturers and retailers. 

It's an important conversation that can help everyone in the merchandising area and an intriguing look at how Solomon and his team have effectively countered price cutting...and where everyone wins.