Think lowering your prices will win customer loyalty? Think again.

Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?

In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.

If you're tired of price wars and discount-driven customers, this episode is for you.

If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.