Cell phones are an expensive investment, but a standard one, and now more than ever, companies are fighting to get customers on their plans. Whether it's Verizon now offering unlimited data, AT&T offering free HBO subscriptions, or T-Mobile being so bold as to pay for your latest Netflix binge, companies are getting inventive. Even more inventive could be FreedomPop's method: a freemium business plan that currently keeps over 50 percent of active users paying zero dollars for their wireless data. Today, Stephen Stokols, the CEO of FreedomPop, joins us to talk about the effects of unlimited plans, the Sprint and T-Mobile merger, and the intricacies of a freemium business plan model to help you make better sense of the digital wireless carrier landscape.