Authentic Influence

Priceless Stories with Mastercard CMO Raja Rajamannar

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On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.

Specific topics to be covered in this episode:

  • Mastercard’s broad evolution from “storytelling” to “storymaking”
  • Mastercard’s work to become universally authentic through a robust sonic brand architecture
  • Putting innovation, human-connection and technology at the forefront of all marketing efforts
  • Mastercard’s efforts to be purpose-driven
  • How Mastercard leverages and amplifies the individual experiences they power
  • Raja’s focuses going forward as president of the World Federation of Advertisers

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    Enjoy!

    Music: Copyright Mastercard 2019

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    Authentic InfluenceBy Adam Conner
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