Acquisitions often spark fear: prices might rise, favorite features could disappear, and loyal customers start wondering if they still belong. In this episode, we break down how to manage post-acquisition pricing through the lens of behavioral economics, addressing loss aversion, trust, and fairness. You’ll learn how to communicate change, prove value early, and keep both old and new customers invested in your next chapter.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.