On this latest episode, we speak with Marcos Rivera, Founder and CEO at Pricing I/O, about everything related to subscriptions and pricing.

Pricing I/O is a training and coaching boutique helping high-growth B2B SaaS companies improve ARR growth and market share.

On the episode, we discuss:

• Marcos’s background and how he got into subscriptions and pricing.
• The methodology Marcos uses to develop pricing.
• Marcos’s thoughts on various types of pricing models.
• Quantifying how much value customers receive from products.
• Pricing I/O’s processor, including where they start with a customer and how they engage them.
• Where many SaaS businesses go wrong with enterprise pricing.
• Marcos’s book, ‘Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS’.

Click on the episode below to tune in. To reach out to Marcos, head to the Pricing I/O website where you can also check out his book and the company’s services. There’s also a blog full of tips and content on topics discussed in the episode.

Learn about pricing and subscriptions by tuning into the latest episode of Subscriptions: Scaled with Marcos Rivera, Founder and CEO at Pricing I/O.

Pricing I/O

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