In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them.

Here’s what we cover:

• Why your pricing structure determines if your business survives or stalls
• How to reverse-engineer your ideal client avatar based on income and buying habits
• The $3,000–$4,000 per year customer math that changes everything about retention
• Why chasing the wrong demographic kills margins before you even start
• The difference between building under a personal brand vs. a company brand
• Structuring your business so you can scale, license, or sell without starting over
• The smartest way to approach social media when planning to expand services

If you’re ready to stop guessing and start building a business designed to grow and sustain itself, this episode gives you the framework to make it happen.

🎧 Listen now on Apple, Spotify, or anywhere you stream podcasts.