Mobile + Performance Advertising

Pricing Digital Audio: Kim Shelton on her time at CBS, Pandora, Clear Channel, and now Fyber


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From an on-air radio host (called 'Original Gangster' one of the first types of influencers!) to Pandora, and now her new career at Fyber - Kim talks about how radio is priced, some of her eye-popping $5M deals sold and why Pandora ultimately was an easier sell to advertisers (hint: it's all about that data!) and why voice command tech is the future. 

Kim chose to help lead sales and partnerships at Fyber because she saw they were always staying in the forefront of mobile and ad tech. Get updated on the iOS incent crackdown from Apple (they hate gaming app store optimizations), why rewarded video is still OK, and whats new with the app ads.txt initiative to help clear fraud and SSPs rebrokering traffic. 

A quick how-to guide on how to sell hedge funds on using bidstream data to make billion dollar bets, and Fyber's next products on Playables.

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Mobile + Performance AdvertisingBy Thalamus