Cost-based pricing vs value-based pricing - which is best? Pricing is the most important aspect of a print business, so you must get it right. We compare the two approaches and explain why value-based pricing is highly recommended.

Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach

In the INKspire podcast, we'll cover an array of topics and trends that influence the print industry including the latest software technology, best practices, culture and motivation. We are big believers of Being Bionic and we'll be covering the three main components of that - people, technology and process. If you have any questions about the podcast, or anything else, feel free to get in touch at inkspire@tharstern.com.

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Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach

Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach