Six years ago, the eCommerce market was extremely saturated (holds true even today!) and every brand out there was just copying international brands or each other.

There was absolutely no novelty, no trade secrets, no head-starts, and nothing which gave anyone an edge.

In such a world, the challenge was to get a competitive edge and not just retain but drive customer loyalty and make them transact again and again.

The B2C game is all about repeat sales and LifeTime Value and this is the time when we decided to set up a Marketing Lab where we would conduct hundreds of experiments.

This is the story of just one successful experiment which debunked all mindless Pricing "templates". Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

Results

Average daily numbers Pre-pricing change

Active Email base for Daily deals - 3,500,000

Open Rate - 9%

Click Rate - 8%

Purchase Rate - 1%

Purchase numbers - 756

Average daily number Post-Pricing change

Active Email base for Daily deals - 3,500,000

Open Rate - 9%

Click Rate - 8%

Purchase Rate - 3%

Purchase numbers - 2250