Most pricing teams aren’t failing because they’re bad at pricing.

They’re failing because they’re set up to fail.

In this video, I break down one of the most common (and misunderstood) problems in pricing organizations: why strong analysis, good data, and capable teams still struggle to have real impact.

If you’ve ever felt like:

“We’re doing great work, but no one listens”

“We’re constantly being overridden”

“Pricing gets blamed when deals go wrong”

…then this isn’t a capability problem.

It’s a structural one.

What you’ll learn in this video:

Why pricing teams often lack influence (even when they’re right)

The structural issues that limit impact (not talent or tools)

Why pricing is often under-leveled relative to Sales and leadership

The concept of pricing as a power and authority problem, not a data problem

How leading companies structure Pricing, Deal Desk, and Yield/Revenue Management

Why expanding scope is key to elevating the function

The risks of overcorrecting with overly senior org structures

Key idea:

If your pricing team doesn’t have the authority to influence decisions,

it won’t matter how good the analysis is.

Who this is for:

Pricing leaders and analysts

Ad tech and digital media professionals

Revenue, yield, and monetization teams

Sales and commercial leaders working with pricing

Executives thinking about org design and decision-making

Work with me

This is exactly the type of challenge I help companies solve —

not just improving pricing, but structuring teams so that pricing can actually drive results.

👉 Learn more: https://www.korukeamedia.com

👉 Or reach out directly if you’re dealing with this in your organization